Kendal BID (Kendal Improvement District) Written by Administrator. Posted in Meetings Sarah WilliamsThe speaker at the meeting of Kendal Rotary Club on 20th November was Sarah Williams of ‘Kendal BID’ (Kendal Improvement District) who explained that it was started four years ago with the aim of promoting and enhancing  the town.

It is run by a main board manned by people from some of the 700 businesses that have signed up to the scheme as well as representatives from the local Councils.

Among its many ways of achieving this are, promoting Swipii – Kendal’s Loyalty Card, encouraging a clean, safe and attractive environment, supporting all the local festivals, installing new Christmas lights, producing town trails leaflets (History Trail& Food and Wine Trail) and re-branding the town.